Supporting brand building centered on brand philosophy.
We work with our clients to look back on their corporate brand history, focus on the present, and consider the future to clarify the mission of their brand, define their vision for what the brand should be, and articulate their values as the code of conduct for their brand philosophy. We collaborate with our clients to create a cohesive brand that aligns their organization, people, products and services, communication tools, and environment, all centered around their brand philosophy.
Branding Company for Clients
Supporting brand building centered on brand philosophy.
We work with our clients to look back on their corporate brand history, focus on the present, and consider the future to clarify the mission of their brand, define their vision for what the brand should be, and articulate their values as the code of conduct for their brand philosophy. We collaborate with our clients to create a cohesive brand that aligns their organization, people, products and services, communication tools, and environment, all centered around their brand philosophy.
MISSION
Contribute to the improvement of aesthetic consciousness through brand building.
Our mission is to contribute to the improvement of aesthetic consciousness through brand building. However, this aesthetic consciousness is not superficial, but a deep and essential ability to capture true beauty. We believe that something designed while considering the characteristics of the materials, the psychological behavior of the user, and harmony with the surrounding space is truly beautiful. Through our accompanying branding activities, we uphold the values of “insight, decision-making, and execution” as our code of conduct to nurture the sprouting of aesthetic consciousness. By doing so, we can create a chain reaction of aesthetic consciousness, develop high-quality products and services, and ultimately achieve our vision of becoming a true branding company.
SERVICE
Consistent branding essential for brand growth
As a branding company, please experience branding that demonstrates consistent achievements essential for brand growth, from the explicit articulation of brand identity to the creation of corporate websites, brand sites, e-commerce, video production, photography, merchandising, showroom design, trade show and exhibition design, all as part of brand communication.
BRANDING THEORY
Our branding philosophy
Our goal is to look seriously and correctly understand our corporate brand, organization, services, product brand, and products, and to accurately communicate the appropriate value for each. This requires steady, step-by-step efforts, not magic tricks or magic tricks. We start with the obvious, and although we may sometimes get lost in trends or the movements of other companies, we try to maintain consistency and integrity based on our mission, support not only theory but also practice, and move straight ahead without blurring. We will carefully nurture your brand with enthusiasm to provide an experience that makes you want to talk about it without thinking about it. We believe that this kind of branding leads to the growth of the company, its employees, and society.
01
Understanding Our self
Establishment
of brand identity
02
Understanding customers
Establishment
of brand image
03
Understanding how to communicate
Establishment
of brand communication
WORKS
From website construction to exhibition design based on brand philosophy
Introducing a wealth of experience, from defining brand identity to merchandising, corporate website development, brand website design, e-commerce, video production, directing photo shoots, showroom design, trade show and exhibition design.
BRAND IDENTITY
Agency for Cultural Affairs, Promotion of Autonomous and Sustainable Operation of Cultural and Arts Organizations
In FY2023, we conducted a survey of overseas theaters, interviews with experts, user interviews, user roundtable meetings, regular general meetings, branding and marketing subcommittee meetings, and workshops to clarify the strong points of the New National Theatre. interviews, user roundtable discussions, regular general meetings, branding and marketing subcommittee meetings, and workshops to clarify strong points.
Saga Prefecture, Support Project for Overseas Market Development of Ceramics and Porcelain
Seven ceramic businesses in Saga Prefecture (Kinshodo, Imari Toen, Fujimasa, Sankodo, Keisan Kiln, Dakei, and Kinzen Seisakusho) were selected to strengthen the brand power of each business and develop overseas markets. Workshops were held to organize the exhibition, and the Saga Ceramics Exhibition held at the Songshan Cultural and Creative Park in Taipei was planned and spatially organized, The project included the production and operation of a website and digital signage, as well as a questionnaire survey of visitors to the exhibition.
Nara Prefecture, Local Brand Strength Improvement Project
Aiming to enhance the brand power of the Oku Yamato region, we selected six businesses in the Oku Yamato region of Nara Prefecture ( Izuru Mokko, MURAO, Morinobi, Skywood, Takano Furniture, and Morimoto Meiki), created a branding website to introduce Oku Yamato products, and exhibited the website at the Tokyo International Gift Show. In collaboration with JETRO Nara, we are also conducting workshops to strengthen the branding and marketing capabilities of businesses in the Oku Yamato region.
Ministry of Economy, Trade and Industry, Japan Brand Development Support Project
As a brand producer for the Japan brand “KARAKURI” sponsored by Tokushima Local Industry Promotion Association, we are branding the brand. The eight participating companies are Fuji Furniture, Miyazaki Chair Manufacturing, Chair Toku Seisakusho, Toyokura Meiki, Honbayashi Furniture, Akizuki Woodworks, Nagao Orimono, and Okamoto Orimono. Aiming to develop overseas sales channels in China, we organized, planned, and managed an exhibition at Gallery M50 in Shanghai’s Art District. In addition, a mock-up of the exhibition was held in Tokushima City as well as a workshop to strengthen the businesses’ branding and marketing capabilities.
PHILOSOPHY
New National Theater, Tokyo
MISSION Contribute to the sustainable development of a spiritually rich and vibrant society
VISION We aim to be a theater that contributes to the development of contemporary performing arts.
VALUE We value our relationship with society, we create people involved in the stage, and we create a world-class stage.
Kanazen Pottery (Saga Prefecture)
MISSION Enjoy the pleasure of food with Arita-yaki porcelain with a new history.
VISION We aim to create pottery that will help you feel a change in your daily life and make your heart beat faster.
VALUE We value "pride," "ambition," "enjoyment," and "communication.
Mori Nobi LLC (Nara Prefecture)
MISSION Growing Forests, Protecting Water, and Building the Future
VISION Connecting Forests and People
VALUE No pressure, follow nature, and connect to the next generation.
KARAKURI（ Tokushima Prefecture）
MISSION Making living spaces in Japan and abroad more beautiful and rich through Tokushima woodworking and indigo dyeing
VISION The project continues to respect tradition and challenge the new.
VALUE We value deliberation, decisiveness, seriousness, and challenge.
YURI CO.,LTD.
MISSION Enrich your life as you walk your path together with our bags
VISION To become an evolving bag creation brand
VALUE Spontaneity, inquisitiveness, and valuing each other
FUJI FURNITURE Co.,Ltd.
MISSION Make each one of you as the “Protagonists of Life” from the new value created by “Creative Destruction”
VISION Become a leading furniture brand
VALUE Quest, Ambition and Cohesion
WEBSITE
MOVIE
